Vol. 4 Feb. 2009
Dear Friend,

You are view
ing the monthly DiscoverAdel.Com newsletter online. If you would like to have the Newsletter delivered to your Email Inbox, you can sign up on the Newsletter page.

I'm happy to announce that reached a milestone of 10,000 page views during the month of January. This was due in part to the filming of "Ticket Out", but the viewership has been steadily growing before that. Interest in the happenings of Adel is increasing, and I'd like to thank the readers of for helping us reach this milestone. Thank you!

This month we offer interviews with Stan Olson, Kelly Daughtery, John Standley, and have photos from the shooting of Ticket Out. We also cover Valetine's Day in Adel and have a recipe from my Mom that is always highly appreciated during the winter months, but is good anytime.

I hope you enjoy this month's newsletter.

In This Issue
Feature Article - Penoach Vineyard
Daugherty Auction & Real Estate Services
"Ticket Out" Filming Experience
Photos from the Ticket Out Movie Shoot
Grand Opening of Adel Flowers & Gifts
Holiday Flags
Valentine's Day in Adel
Recipe of the Month
A Penoach Winery, Vineyard, and Nursery
Penoach Winery Adel IA

Penoach Winery Ael IAIt was a natural choice for Stan Olsen and his family to open the Penoach Winery, Vineyard and Nursery in Adel, where they have lived for 30 years. The family owned winery was named after the original name for the area of Adel which means "Beautiful Place" or "Pleasant Valley." The winery is known for its rustic character and fun, enjoyable atmosphere. Located on a 1900- era farmstead with its 1917 converted barn, Penoach Winery offers a place for friends to gather and share the loveliness of Iowa's landscape. Stan and his family strive to create a fun experience with a knowledgeable staff that can help you find that perfect bottle of wine.

Penoach Winery Ael IAOne of the biggest advantages to opening the winery in Adel has been the fast growing community. Adel continues to grow and change, and the winery reaps the benefits of the renewed interest in wine that was swept across the nation in recent years. Adel also offers traditionally rich Midwest soil that supports cold hearty grape varieties, some of which are available through the Nursery.

Penoach Winery Ael IAThe Penoach Nursery offers a wide selection of grape plants with various types of suitability. Some plants are great for the Adel area and surrounding community, while others are recommended for the warmer or colder climates of places like Oklahoma or Canada. The Nursery ships all over the United States; Stan has shipped plants to Georgia and yes, even to Alaska! The grape plants are used mainly for wine making, though some varieties can be used for table grapes. There is a full list of grape plants available on the Penoach Winery website and all of the grape plants have been inspected by the Iowa Department of Land Stewardship.

Penoach Winery Adel IAThere are many great wines at Penoach, but the best seller is called Briana, described as "a sweet luscious white wine with a hint of pineapple." Briana is considered a varietal wine, which means it is primarily from a single named grape, in this case, Iowa's own Briana grapes! Another crowd pleaser is the Apple wine. This autumn wine is made from locally grown apples from the Dallas County Orchard in Dallas Center.

Penoach Wine makes a great gift to give, with bottles available year round that can fit any budget. A full list of wines, descriptions and costs are available online at the Penoach Winery website.

Penoach Winery is part of the Heart of Iowa Wine Trail, which consists of 15 Iowa wineries spanning the entire state from Oskaloosa to Iowa Falls. Join the Penoach Winery for the Heart of Iowa Wine Trail's Tropical Wine Festival Friday, February 6th between 6:00 PM and 9:00 PM at the Des Moines Botanical Center!

Escape the cold Iowa winter and sample wines from the 15 Heart of Iowa Wine Trail wineries. Enjoy hor d'oeurves, prize drawings and other fun activities. Each guest will receive a commemorative wine glass! Be sure to wear your favorite tropical shirt.

Advance tickets are $25 ($30 at the door) and may be purchased at the Penoach Winery, Ingersoll Wine and Spirits, Ingersoll Wine Merchants, the Southern Hills Store at Valley West Mall, the Iowa Favorites Store at Jordan Creek Mall, or any Heart of Iowa Wine Trail winery. 2009 Passport holders get a 10% discount. Group discount-Buy 20 tickets, get 5 free!

Turn your evening into a private getaway at the Renaissance Savery Hotel, the event planner. Call (515) 244-2151 and ask for the special Heart of Iowa Wine Trail event room rate. Free twice- hourly shuttle service between the Renaissance Savery Hotel and the Botanical Center.

Penoach Winery Ael IAAre you looking for a scenic, unique location for
your upcoming wedding, wedding reception or special event? Contact Stan to discuss the winery's availability to help make your gathering even
more memorable!

For more information about the Penoach Winery, (26759 N Avenue Adel, Iowa) please visit or call owner Stan Olsen at (515) 993-4374.

Daugherty Auction & Real Estate Services

Daugherty Auction & Real Estate ServicesThis month, owner Kelly Daugherty talked with us about his long standing, family-owned Adel business, Daugherty Auction and Real Estate Services Inc., located at 416 Greene Street in Adel.

What is a brief history of Daugherty Auction and Real Estate Services?

A. Daugherty Auction and Real Estate Services Inc. is entering its 40th year of business and has been located in Adel, Iowa since its' beginning in 1969. The business was started in '69 by Gene Daugherty, life long resident of Adel. Gene attended the World Wide College of Auctioneering that year and managed the Adel Sales Pavilion, a livestock sales facility in Adel. Then in 1975 his son, Kelly, entered the auction business after graduating from Adel High School. Kelly, now the current owner, also attended World Wide College. Then in 2002, Chad, the third generation of auctioneers in the Daugherty family, attended The World Wide College of Auctioneering.

Daugherty Auction & Real Estate ServicesQ. Who uses your services?
A. Daugherty Auction conducts a wide array of auctions each year including Real Estate, Personal property, Business liquidations, farm equipment & auto auctions. Our clients range from individuals downsizing, retiring and relocating to Business owners, banks and various lending institutions.

Q. What is the main focus of your services?
A. Daugherty Auction conducts approx. 170 auctions each year with the majority of those being Real Estate Auctions.

Q. How does the auction process work for a seller? For a buyer?
A. The auction process is one of the most dynamic methods of marketing. With an expert marketing plan in place, all potential buyers are gathered together in one place at a predetermined time. Each buyer knows what the other bidder is bidding and thus a competitive bidding atmosphere is created. The prospective bidders know that if they are to be the successful winner on the item up for auction, they must continue to increase there bid until they reach the top and final sales bid. This is the true definition of Fair Market Value. Under normal circumstances with a properly advertised auction, the "value" is determined, that is... what someone is willing to pay that day for that particular item.

Q. Are there things that seller typically miss or need to remember when selling?
A. The seller does have the right to reject the top bid if the top bid does not meet their expectations.

Daugherty Auction & Real Estate ServicesQ. Do you have any tips for buyers?
A.The best tip for buyers attending auctions, whether it is personal property or Real Estate, is to determine what you are willing to spend ahead of time and stick to it. Don't allow yourself to get "caught up in the moment" and pay more than you intended. Never hesitate to ask the auctioneer questions you may have. We want this to be a fun and comfortable experience.

Are auctions the way they are projected in TV and Movies?

A. Auctions and the way they are conducted vary depending on location. Here in the Midwest auctions are fast paced with lots of energy and excitement.

Q. I see you can place proxy bids online via email. Do you often receive bids this way, or are traditional methods still prevailing?
A. We at Daugherty Auction enjoy the traditional way of selling with our buyers bidding in person at the auction. But we do accept absentee bids either via email or phone. We have also marketed utilizing Proxy Bid. This is a real time method of bidding via the Internet.

Q. Do you have charities that you are sponsoring this year?
A. Each year Daugherty Auction sponsors either monetarily or by donating our auction services. We are a proud sponsor of Children and Families of Iowa, Best Buddies, several area churches, Ducks Unlimited, Pheasants Forever and other non-profit organizations.    

Q. How do you advertise about upcoming auctions?
A. All of our upcoming auctions may be found at We also utilize area newspapers including The Hawkeye Trader.

Daugherty Auction & Real Estate ServicesQ. What are the current trends in auctioning?
A. The auction method of selling has become quite popular in the last couple of years when selling Real Estate. Daugherty Auction conducted 170 auctions in 2008 with 85% being Real Estate, Residential homes, acreages, Commercial Real Estate and farmland. The antique market still remains fairly attractive utilizing the auction method but home furnishings at auction are at an all time low.

Q. Is there anything else you would like reader to know about yourself or the company?
A. Family owned and located in Adel, Iowa Daugherty Auction and Real Estate knows how important the results of your auction are and the experience of our auctioneers ensures that all of your assets reach their full market value. Through our dedication to honesty, integrity, and satisfied customers all or our auctions give both our consigners and bidders exactly what they want in their auction experience.

For more information please visit or call 515-993-4159

"Ticket Out" Filming Experience
John Standley from NAPA/Adel Auto Parts has agreed to share his experience of the filming that took place at his store.

Ticket Out" Filming experience at NAPA Adel

John Standley Interview on Ticket Out Movie, Adel IAAt 6:10 A.M. Friday February 23, 2009 the location manager for the movie "Ticket Out" stepped in my store and the next wave of crew members were scheduled to arrive at 6:43. That's when the reality hit that filming was going to happen at our location.

The process started the first Saturday in November when the director of this film, along with 2 associates. stepped in my store mid afternoon asking if they could look around.

As they looked around they indicated they had been looking all over Iowa for the right Auto Parts store to film a scene in. They had been looking for a store with a view of a historic landmark, of which ours features the courthouse. They also wanted a nice presentation, a counter offering an exit off to the side and straight exit to an alley at the rear of the store. We had all of these.

In addition, they really loved the texture of our store. Indicating they would be back in two weeks, they appeared the following Tuesday. This time it was the director, producer and the location manager. Upon looking again and starting to wrangle out details, our store appeared to offer interest on both sides. Next was the Art Department to bring in 18 people a couple of weeks later.  They took pictures and measured lighting. We passed all tests. Now exact details were hammered out and dates began to surface.

Discover Adel Napa Store Movie SetI did not know what to expect Friday the 23rd. At 6:43 A.M. a wave of crew members descended and setup started. At 7:30 the full crew was on site. At different points during the day, 35-40 people worked the set. They moving things, setting up lights, cameras, screens, taped around our light fixtures and got every thing just perfect.

The chaos had begun. Many more people were outside taking care of making sure we did not have intrusions. 4 local off duty police officers kept the crowds at a specified distance with a block of Main Street barricaded, as well as the alley. As the filming got close there were walk throughs, talks about changes, rehearsals with stand-ins, rehearsals with actors, and finally takes until they had two perfect printable takes. They were very deliberate and precise until they were satisfied with the scenes shot here. When the actor Ray Liota arrived it did not take long to see that he is a very focused and intense actor. He had much input in how he thought the scenes should go. It was interesting to see all of them work these things out.

Ray Liotta Adel IA Ticket Out MovieReal time for the scene was probably 3-4 minutes while shooting took around 5 hours. The film crew was very appreciative of the cooperation of the Chamber of Commerce and local governments, as well as the hospitality of the community. This was a great economic boost to our community, plus it allowed us some great PR!

Any community or business that may have this opportunity should strongly consider doing it.

John Standley - Adel Auto Parts
Photos from the Ticket Out Movie Shoot

Ticket Out Movie Shot in Adel IA"Ticket Out" was partially shot in Adel January 22nd at the Adel Auto Parts Store and at the Cafe in the Park. Although it was one of the coldest day of year, 150 crew members braved the cold to shoot "Ticket Out" in Adel Friday the 22nd. The crowds were well behaved and the downtown swelled to festival proportions.

Ticket Out Ray Liotta Filmed in Adel IA"Ticket Out" is a feature film starring Ray Liotta and Alexandra Breckenridge. Storyline - Jocelyn (Alexandra Breckenridge) flees with her children to protect them from an abusive father/ex-husband. She is befriended by an FBI agent, Ray Liotta who stops in an auto parts store to purchase a part and is spotted by those chasing him and he runs out the  store through the back into the alley where a confrontation occurs.

Ticket Out Photos Adel IA DiscoverAdel.comOriginally planned as a TV movie, the decision was made to make it into a big screen production.

Visit for more photos from the shoot, courtesy of Tami Irwin and Kayla Hawkins.

Grand Opening! was at the Grand Opening of Adel Flowers and Gifts Friday the 30th.

Adel Flowers & Gifts Adel IAAdel Flowers and Gifts
in Adel is with a flower shop at the Harvey Floral Company. Located at, 611 Nile Kinnick Dr, S. Adel IA.

Adel Flower and Gifts will proudly be serving Adel and the surrounding communities with beautiful flower arrangement, balloons and gifts to compliment your special occasion.

Adel Flowers & Gifts Adel IAOne of the services Adel Flower and Gifts is offering the ability to order online through the Teleflorist Network.

Marie and Mary want everyone to know they are taking orders and can be reached at 515-993-4884.

For more information, check out the websites and
Holiday Flags
Adel IA Lions Holiday Flags
Although the weather is cold right now, it'll be warm before we know it. Now is s great time to consider signing up for flags for the Holidays.

The Adel Lions will place a flag(s) on your property on five holidays and remove it at the end of the day.

Please show your patriotism by signing up now for these holidays: Memorial Day, Flag Day, 4th of July, Labor Day and Veteran's Day.  The cost is only $20 per year. You can order more than one for your yard, which is especially good if you live on a corner lot.

You can download the order form here.
Parks and Rec.s Upcoming Reg. Deadlines
Adel Ia Parks and Recreation
'SPOT-SHOT' Basketball Shooting Competition
This is a basketball shooting competition co-sponsored by the Iowa Park and Recreation Association. There are separate divisions for boys and girls.

ADM Youth Softball & Baseball League 2000 Registration
3 Ways to Register -  By Mail, Walk-in, Joint Sign-up Day.

New This Year - If a parent has one child in Softball, and a 2nd child in Baseball, the 2nd child's fee will be $30.00 regardless of what league. More information here.

Be sure to check out the Adel Parks and Recreation page for even more events to keep you warm and active this winter.
So, to wrap it up, this is the DiscoverAdel.Com newsletter! We hope that you've enjoyed this issue and will share it with your friends.
Chris Brocka

Featured Article

Penoach Winery Ael IA
Each month we
showcase a business or organization that makes Adel special.

This month we interviewed Stan Olson of the Penoach Vineyard.

Click Here to read the article.

If you have a business or organization you would like to see featured, please contact us at
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Valentine's Day
in Adel
Valentines Day at
As Valentine's Day approaches, many are trying to find new and exciting ways to celebrate the most romantic day of the year. This year, plan to head out to Adel for a night on the town or one of a kind gifts to share with someone special!

Café in the Park can help you travel back in time to the sock hops of the 50's with a Buddy Holly Tribute Dinner Show! A buffet dinner will be served from 5-7 pm. The live show will feature the musical styling of Ritchie Lee and the Fabulous Fifties from 7-10 pm. Seating is limited and reservations are required! Call Café in the Park at 515-993-4121 for tickets!

Try one of Adel's other great restaurants. For a cozy Italian experience try Italian Villages. For down home cooking, visit Patrick's.

If you prefer to stay home on Valentine's Day, call China Village, Breadaux Pisa, Godfather's Pizza, Caseys, or Subway and enjoy the comforts of your own home without the mess to clean up afterwards! All the restaurants in town are available for pick up orders and some offer delivery. Round out your night at home with a movie rental from either the Adel Public Library or Adel Family Video!

If you are the type of couple that gives gifts on Valentine's Day, Adel has got you covered!

Order flowers and gifts for that special someone from Adel Flower and Gifts.

For romantic gifts you can't find anywhere else, visit The Cameo Rose Collection or The Atherton House.

For techno-savvy partners, visit Adel Winterset TV and Appliance or Archer Home Center for great deals on must have gadgets!

Do you and your significant other enjoy wine? Contact Penoach Winery to find a great match for your dinner or dessert!

It may be winter, but golfers know spring is just around the corner! Contact the River Valley Golf Course for rates, pro shop gifts, and gift certificates.

Every gift needs that special card. Adel HealthMart, Sugar's Super Value and the Family Dollar Store carry a variety of cards.

To find these and other local establishments, visit the Adel Directory on the left of the website! 
Recipe of the Month
DDiscover Chef

This is a favorite on a cold day with a hot cup of coffee or hot cocoa - Enjoy!

3/4 cup butter
1 cup white sugar
2 eggs
1-1/2 tsp vanilla
2- 1/2 cups flour
1 tsp ground cinnamon
3/4 tsp baking powder
1/2 tsp salt
1 cup hazelnuts

1. Preheat oven to 350 degrees F Grease a cookie sheet or line with parchment paper.
2. In a medium bowl, cream together butter and sugar until light and fluffy. Beat in eggs and vanilla. Sift together the flour, cinnamon, baking powder, and salt; mix into the egg mixture. Stir in the hazelnuts.

3. Shape dough into two equal logs approximately 12 inches long. Place logs on a baking sheet, and flatten out to about 1/2 inch thickness.
4. Bake for about 30 minutes in preheated oven, or until edges are golden and the center is firm.

5. Remove from oven to cool on the pans. When loaves are cool enough to handle use a serrated knife to slice the loaves diagonally into 1/2 inch slices.

6.Return slices to baking sheet.  Bake for an additional 10 minutes, turning over once.

7.Cool  completely, store  in an airtight container at
room temperature.

Sometimes Mom would melt a little chocolate and drizzle it over the biscotti.
What is DiscoverAdel.Com
DiscoverAdel.Com Image is a destination website.

Our goal is to inform everyone of the benefits of Adel. Not just those who live in Adel, but also our friends in the surrounding communities. From unique shopping and award winning events, to the outstanding services, you can find it all in Adel!
As Adel grows and changes, so will our website.

Make sure to bookmark to check out new businesses, changing events, and local stories.
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